International Tourism is on the Rise

February 10, 2015
in Category: News
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International Tourism is on the Rise

Visit Florida predicts 2015 will be a banner year for international tourism in South Florida. During the recent Florida Huddle in Fort Lauderdale, Visit Florida President and CEO Will Seccombe told conference attendees, “There’s really an awful lot of momentum in the state of Florida.”

The state’s official tourism marketing association also indicated it expects the upward trend of visitors from Brazil, Argentina, Venezuela, Great Britain and Canada recorded across the region in recent years will continue gaining strength.

With CEO Jeffrey Soffer ( at the helm, Turnberry Associates’ prime resort properties in the area – Fontainebleau Miami Beach and Turnberry Isle Miami – have added exciting new venues and amenities that reinforce their legendary status and are attracting new guests. Both are in-demand destinations among international tourists, so Visit Florida’s forecast certainly reinforces Turnberry’s expectations and Soffer’s vision.

Drawing numerous guests from Brazil, South America and the United Kingdom, both resorts also should benefit from the new 2015 Florida Guide apps that Visit Florida will launch in English, Spanish and Portuguese, among other languages.

Everything points to increased demand for resort rooms across South Florida. Perhaps Fernando Harb, vice president for tourism sales at the Greater Fort Lauderdale Convention & Visitors Bureau was speaking for all Florida Huddle attendees when he said, “We now have a new problem…and that’s limited availability because everyone is selling out.”